WHO SAYS THAT COMPETITION CANNOT MEAN COLLABORATION?

Business cases & Personal testimonials May 18, 2021

Burger King reshuffles the rules and launches a campaign inviting people to go purchase their burger from competitors, The logic? As this Forbes article explains (https://www.forbes.com/sites/shephyken/2020/11/15/do-you-have-the-guts-to-refer-your-competition-burger-king-does/?sh=34067eb76410), the fast-food industry has been severely impacted during the pandemic, and its future needs to be taken care of as a whole.

Furthermore, Burger King Restaurants Italia is offering 4,000 vaccinations to as many people working for competition, on top of vaccinating their own employees.

Germana Barba

I’m a political scientist, a public and international affairs expert, and a writer. I'm standing for women empowerment, ‘unconventional’ leadership, and dialogue across points of view.